Nowadays, social media are virtually inseparable from any business. Its power to reach people without time and space limit has transformed business in many ways than ever before. However, the war for attention on social media is endless, given the fact that there are millions of posts, stories, and tweets being uploaded daily. The question is: how do you cut through this noise? How do you stand out among this staggering amount of content? Here are 7 proven ways to win the war.

1. PROMOTE BOTH TEAM AND CULTURE

People are curious about the guys behind the scenes running the business. Whoever behind the business, like owner, manager, and staff members should show up on the social media posts. It is an effective way of gaining people’s trust, and in turn, will lead to a better chance of them supporting the business. Besides, the company’s culture also requires promotion to attract potential clients, investors, and outstanding talents to join the company.

2. SHOWCASE YOUR UNIQUENESS

Uniqueness is what sets your business apart from the competitors. It is highly critical in today’s competitive business landscape. To be unique, you must be an expert in your field (to specialize). It’s not what you do, but how you do it. Your expertise and the way you create the products or render the service should bring one or more of these benefits to your customers: lower price, product features, faster delivery, wholehearted support, and personal connection.

3. CONSISTENT THEME WITH STRONG VISUALS

Staying consistent across your social media theme and design is another powerful way to establish your presence. Apply consistent color blend for the background, use the same font and filters, and stick to similar layout for repetitive items. Bear in mind to use images and videos as high quality as possible. Themed accounts are visually appealing, evoke a particular mood for your audience, and reflect your brand’s value and experience.

4. REGULAR POSTS / EVENTS

To attract new followers and keep the existing ones engaged, one clever way is to create a recurring post and event. For instance, posting to introduce upcoming products or hosting a weekly Q&A livestream is a good idea to keep your social media alive. Keep in mind that quality is more important than quantity. Make sure the content is up-to-date and relevant to your target audience. The upload frequency is not necessarily daily, instead twice or three times a week will do just fine. Also, refer to the analytics to find out the time frame your followers are most likely to be active.

5. FAST RESPONSE TO AUDIENCE

Social media are not merely a promotional tool; it is also a platform to engage with your followers. Try your best to be available as long as you can, best is 24/7 for sure. Be quick at responding to your audience: answer their questions, clear up their doubts, or merely thank them for leaving some comments. Include emoji in your replies as it is quite helpful to express feelings and create a sense of intimacy. In the long run, this caring attitude increases visibility, develops trust, and makes you stand out.

6. BE PROACTIVE AND SHOW EMPATHY

Be proactive with your audience. Build a two-way communication and encourage them to share their thoughts. During a live streaming, you can invite some followers to get into a conversation and have them express some opinions or feedback on your products or services. To further build a deeper personal connection, show empathy at the right time. It is the ability to understand people’s feelings and problems. When a follower mentions their loved one departing, extend sincere condolences. Or when someone recounts that they are currently having a hard time, give words of support and encouragement.

7. HAVE A CONTENT STRATEGY PLAN

A cohesive plan of action for what, when, and how to post is vital to the growth of your social media. Identify your core values, uniqueness, and target customers, so you can provide content that matches with the interests or needs of your audience. Moreover, if you work as a team, having a definite plan ensures that all members are on the same page. You can break down the tasks into small chunks, and decide on who works on what, like who carries out the research and prepares the content, who blends the content into the corresponding design, and who works out the posting schedules and performs a live streaming.

Hopefully, you hit on some ideas that you can put into practice in your business. To grow a business, a career, even a plant takes time, and social media are no exception. However, a well-planned course of actions, along with proven tips, when executed precisely and consistently, will eventually get your account to where it’s a dream of everyone: a myriad of active followers, whom among many of them convert into customers.

SNXP Studio is made up of a team of exceptional and enthusiastic talents in the field of photography and graphic design. We are looking forward to assisting business to grow their social media through the service of social media creation and management. By delegating this to SNXP Studio, business owners can stay focused on the strategic parts of their business, yet the business owns a social media account that is captivating, alive, and professionally-managed.