Video Marketing Roles in Growing Your Business

Many people assume video marketing is one marketing strategy that needs more time, effort, and skill in video editing. They imagine that if we create a video marketing, we have to prepare the camera, plot, the story, the object, models, and so on. Behind those complicated preparation, in fact video marketing proven to be able to improve and grow your business. 

The Importance of Video Marketing

Video marketing engages people differently. Several people create video marketing to engage the audience’s emotion and make their emotion stop them scrolling their feeds when they see our content. Others use it to directly sell a product and provide an experience that will make users click on their video. The truth is that people remember more the content they see than the content they read or hear; having a visual focus will help them remember you and your brand.

Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, interactive 360 videos, augmented reality, and more. In the United States, digital video marketing is a $135 billion industry. That means brands everywhere are realizing the value of video and investing in its creation and distribution.

Based on research data, video marketing makes a movement of your business. On HubSpot found that 72% of customers would rather learn about a product or service by way of video. They also discovered that nearly 50% of internet users look for videos related to a product or service before visiting a store. Unbounce found that a video on your landing page can boost your conversion rate by up to 80%.

How to Start First

You have to determine how your company wants to be judged by your audience. Note some value you have pay attention on: 

  • Awareness: This value will increase the audience’s awareness of their problem and you have to make them realize it. Videos in this stage should attract users and introduce your brand to a new audience.
  • Consideration: Now, the audience will search how to solve the problem they face. By searching all kinds of recommendations on the internet, they will ask for recommendations, watch product’s review, and try to find cost-effective solutions. So, with clear aims and solutions you serve, your company will be a consideration. 
  • Decision: The solution has almost been found and you want to remain top of mind. Present your prospect with proof of customer satisfaction and prove why your product or service should be chosen over your competition.

Kind of Video You Should Create

Testimonial video explains and reviews your product at once. Testimonial marketing is a new trend of marketing that engages people by the high rating on your product. In testimonial videos, consumers can share their positive experience and give some explanation of how your product works.Honest personal feedback from a customer is stronger than anything you could say about your own company. According to a recent survey, 90 percent of consumers say their buying decisions are influenced by online reviews, so use these reviews to increase your brand credibility and convince your prospects to take the plunge. 

Commercial video delivers and highlights your company’s best features with a dynamic scene, beautiful imagery, or summary of exciting features, and ends with a clear call to action. They’re the most common type of video — you’ve probably watched a ton on TV, streaming services, or video platforms like YouTube. Because their primary goal is to attract new customers, commercials are often broad in appeal and provide only the most important and relevant information a viewer might need.

Through product video can include your best-selling products or services and their top features. It shows your product in action and helps increase consumer confidence in your company or brand. Product video will attract and convince the audience of your product’s offers. In this video, you explain about the strength and the uniqueness of your product with others. 

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