What is a Production House? An In-Depth Exploration

Picture of Ryan Syach

Ryan Syach

Executive Producer at SNXP Studio

Production houses or PHs have a role that goes beyond simply creating a variety of video content. They work “multifacetedly” to ensure that all resources are well utilized for optimal results. In this article, we will talk about the production house or production company in more depth.

Production House Background

PHs manage quite a few types of media content. They manage the production of television shows, advertising content, music videos, movies, and many more. This is where creative content ideas are optimally developed to become useful products. The media content products produced can be either educational, entertaining, or inspiring.

In content production, there are quite a few components to it, the creative process being one of them. The creative process of content creation can bring the initial story to life. In other words, from a script, it can transform into a masterpiece. All of that can be obtained through the role of a production house.

From developing content concepts to performing post-production procedures, they do it all. This is where writers, talent, directors, technicians, and producers come together to produce the best content possible.

What is a Production House?

So, what is a production house? A PH is an organization or company that creates various types of media content from inception to finished product. They can prepare initial story concepts, and manage content projects comprehensively. In the process, PHs will collaborate with various parties including engineering teams and creative talents.

The production company will provide the infrastructure, and adequate resources for the content vision goals.

Different Types of Content Created by Production Houses

The scope of PH production is quite broad, they produce many types of content for various industry needs. But, a production company can be differentiated based on the type of content. So, some production houses only focus on certain types of content.

For example, if a production company takes care of making a movie, then it is a movie production house. For more details, here are some types of content that a production house takes care of:

– Television Shows

Some production houses focus on creating television show content. They produce either documentary television shows, television series, or movies that are aired on television channels.

– Movie Production

In the world of movie production, production companies have an important role, especially those that focus on the content of the movie. PHs that take care of movie production usually have a large scale and they take care of distribution as well.

– Music Video Content

A production company that takes care of making music videos can mean a record label. They take care of music video recording and content distribution. They collaborate with music composers, artists, and video talent in the content production process.

– Digital Content Production

Another type of content that production companies cover is digital content. The increasingly intense use of digital media makes these organizations indispensable. They focus on creating platform content.

So what is digital content? Digital content can include web series, podcast content, digital marketing content, and so on.

– Commercial Production Or Advertising Content

For commercial content production needs, production companies play a very important role. They can produce advertising content so that it can be used for commercial needs. Production houses will usually work with certain companies or brands to support marketing campaigns.

Production House Work System, What are the Functions?

The scope of work of a production house is quite broad, their function is very important because they take care of the initial stage to the finished product. They even do media content distribution. To understand more about how a production company works, check out the following points:

1. Initial Stage of Production: Pre-Production

Before carrying out the content production function, a production company needs to go through the pre-production stage first. They will look for the ideal location for shooting, and design the set to make it suitable for use. The PH will also handle casting through various considerations.

In this initial stage, the production company will prepare the shooting schedule and plan the budget. In the pre-production stage, every basis of the content creation project will be prepared and adjusted to make the next stage smooth.

2. Content Production Stage

The next stage is shooting. In content recording, there are several parties involved in this stage. The content shooting stage will involve cinematography, audio recording, directing, and many more.

3. Content Post-Production Stage

The production house does the post-production stage if the shooting stage has already been done. They will edit some parts such as mixing audio, giving effects, fixing colors, and so on. The post-production stage can enhance the raw results to make them more marketable.

4. Content Distribution Stage

So, is that all? Another function of a production company and the last stage is the content distribution function. They will distribute the content to the target audience.

This distribution function can make media content accessible through online platforms, and television networks. Although production companies can take care of distribution themselves, they can work with specialized distribution companies.

Exploring the Role of Production Houses for the Needs of the Entertainment Industry

Now that you understand how the system works, you also need to know how much of a role production companies play in the entertainment industry. The entertainment industry is very popular. Some countries have even made the scope of this industry one of their economic strengths.

Production companies can play an important role in the industry through the following points:

– Contribute To The Country’s Economic Strength

As mentioned earlier, some countries focus on the development of the entertainment industry. The more developed the production house in the country, it can support the improvement of the country’s economy.

In some countries, production companies can even drive the economy significantly. They can help expand employment and thus bring more overall benefits.

– Help Realize The Creative Vision

A lot of amazing content starts with a creative vision. Production companies can realize these creative visions into relevant content. Without the role of a production house, a creative vision and idea cannot be realized in the finished product.

Production companies not only take care of large-scale projects but also simpler ones. PH provides the essential resources for each project so that the creative vision can be realized properly.

– Supporting Innovation In The Entertainment Industry

Innovation is important for every industry including the entertainment industry. The world of production companies is always evolving, they often adopt new production techniques and technologies. Examples of innovation in production companies include the use of high definition in content presentation, the utilization of virtual reality, and so on.

They need these developments to stay relevant to the times and keep the entertainment industry dynamic. If a production house doesn’t have enough innovation, it could diminish the strength of its business.

Production House Collaboration: Professional Collaboration

Without collaboration, the performance of a production company cannot go well. There are quite a few parties that need to be involved in the production company’s work system, here are some of them:

– Brand

Production companies work at the request of brands or other organizations mainly for commercial purposes. The production house will create and manage media content that adapts to the goals of the organization. Through brand collaboration, a compelling marketing strategy can be generated through the presentation of relevant media content.

– Production Technical Team

Many technical teams are involved in the production company’s work system. One example is special effects, the content that has been recorded is still raw so it must be given a technical touch such as special effects. Other technical teams within the scope of the production company’s work are set designers, audio technicians, and many more.

Each technical team plays an important role in the entire process. If there is a problem with one part, it can disrupt the production of optimal content.

– Producer And Director

Since there are shooting activities in content production, the producer and director need to be involved. They work with each other to realize the vision of a common target. In the process of collaboration, there are usually new ideas and creative approaches, but also certain problems.

Therefore, collaboration in a production company is also about problem-solving. Each party shares inspiration with the other to overcome the obstacles found.

– Service Network

Production companies also often collaborate with certain service networks. Popular streaming services like VIU, and Netflix are examples. These collaborations aim to present the series through the power of the respective platforms.

What Are The Challenges In The Production House Industry?

Despite the importance of production companies, certain challenges must be faced. Not just the production company industry, every industry has its challenges. So what are the challenges in the production company industry? Here are some of them:

– The Rapid Development Of Technology

The rapid development of technology is not only a challenge for production companies but also many other industries. A production house must be able to keep up with technology to develop innovations and improve performance.

But to stay relevant to technological developments, production companies often have to make large investments. In terms of cost, this might be a serious challenge for the media content production industry.

– Increased Competition In The Industry

We can say that the competition in the production company industry is quite fierce. Nowadays, many production companies are trying to produce the best content. They are showing off their talents to the entertainment industry.

One production company to another must compete not only locally but also globally. In the entertainment industry, the use of digital platforms is significant which increases the possibility of accessibility of content globally. Therefore, production companies must be able to maintain and develop their creative values.

– Challenges In Project Funding

Each project can have different funding needs. Although project funding is a challenge, production companies must manage it well. If funds are limited for a project, it may affect the quality.

Budget planning is very important in supporting project optimization. Every aspect of the budget must be well calculated so as not to interfere with the content production procedure.

– Creative Vision Vs Commercial Vision

It is not always the case that the commercial vision goes hand in hand with the creative vision. The commercial approach is needed to support better market share strength. A creative approach is needed to increase the value of uniqueness and preference adjustment.

They should not overlap with each other and should be equal to achieve ideal success. Balancing the creative vision with the commercial approach is a challenge. Therefore, a healthy and inspiring collaboration is needed to create the optimal balance.

– Talent Search

In the production company industry, you will need professional talents. They must be relevant to the creative vision. But finding relevant talent is not always easy, nor is retaining them.

– Regulatory Challenges

Legality is one aspect that is always inseparable from any industry, including the entertainment industry. The production company’s work system must follow every law, especially around distribution rights and copyrights.

When production companies do not pay attention to regulatory aspects, they can be penalized according to the law. Not only does it interfere with the production of content, but it can also tarnish the good image of the organization.

How to Choose the Best Production House?

To get the best results for your content project, you need to be more selective in choosing a production house. So, what are the aspects that should be considered? It’s better to review the following points first to find the best production company for you.

– Choose By Specialization

One production company may have different specialties from another. Choosing a PH based on specialization is wise because they must have extensive experience in their creative field. So, decide on your content category first and choose a production company that specializes in that category.

– Checks Portfolio And Evaluates It

Every production company has a portfolio and you can check it online through their website or account. Without checking the portfolio, you might not be able to make an informed choice of production company. Make sure their portfolio is good enough for your content production standards.

– Check The Technical Side

Checking the technical side is also important in selecting a production company. Those with complete technical equipment and adequate resources are more likely to create and manage content optimally. You can consider production companies with the latest technology, complete equipment, and other technical advantages.

– Select By The Project Budget

Inevitably, you will have to adjust your project budget by using the services of a production company. Check the services they provide, and whether the cost is within your budget or not. The point is, don’t sacrifice quality because of budget constraints.

– Learn The Processes

If you already know enough about the process of media content production, then compare it with the process applied by the relevant production company. A production house should run a structured and comprehensive process from planning to post-production or even distribution.

– Make Sure You Can Communicate It Well

In the creative industry, communication plays a very important role. Production companies must be able to communicate efficiently and understand the vision of the goal well. Without good communication, it can lead to misunderstandings that can hinder the vision of the project.

So, that’s all about production house, hope it can help!

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