If you’re a marketing manager preparing a video budget, you’ve probably seen both terms in vendor proposals: corporate video vs company profile video.
Here’s what matters: a company profile is one type of corporate video—but not all corporate videos are company profiles. This distinction directly affects your budget, timeline, and ROI. Get it wrong, and you’ll either overspend on the incorrect format or under-deliver on stakeholder expectations.
This guide explains the difference corporate and company video profile based on our experience in Jakarta and Bali with brands like ASUS, Coats Digital, and Southeast Asian startups. Let’s take a look at the following full guide to corporate video production!
What Is a Corporate Video?
Corporate video is any video content a business creates for internal or external communication. It’s an umbrella term covering multiple formats, not a single video type.
A corporate video production services offer a wide range of service options. There are many company profile video guide, but here are the main types of corporate videos:
- Product demos explaining software features
- Training videos for employee onboarding
- Testimonial videos from satisfied customers
- Event recaps from conferences or launches
- Investor videos communicating quarterly results
- CSR videos showcasing community programs
- Recruitment videos highlighting company culture
Last month, we shot many corporate videos in one day for a Jakarta fintech startup. A 90-second homepage explainer. A 3-minute investor pitch video. Four customer testimonials for LinkedIn. Different purposes. Different audiences. All corporate videos.
The key trait? Flexibility. Corporate videos adapt to your message. They can be 15 seconds or 15 minutes. Animated or live-action. Scripted or documentary-style.
According to Wistia’s 2025 State of Video Report, 41% of professionals now use AI in video creation, up from 18% last year. DemandSage’s 2025 analysis reveals that 89% of marketers actively use video, with 95% considering it crucial to their strategy.
What Is a Company Profile Video?
A company profile video is a specific corporate video type that introduces your entire business—covering history, mission, values, services, and team.
Think of it as your visual “About Us” page. It’s what you show investors during pitch meetings. What prospects watch before sales calls. What partners see at trade show booths.
Our Agency produced a 4-minute company profile for Coats Digital in Jakarta last year. We interviewed their CEO and country manager. We filmed their team working in the office. Then, created motion graphics to explain their textile digitalization solutions.
The goal? Help international clients understand their Indonesian operations without visiting the office.
Typical company profile structure:
- Opening hook (10-15 seconds), explaining your market position
- Company history and mission (30-45 seconds), why your company exists
- Services overview (60-90 seconds), the problems you solve
- Team showcase (30-45 seconds), who delivers results
- Call-to-action (10-15 seconds), next steps
Most company profiles run 2-4 minutes. Long enough to tell your story. Short enough to keep attention.
Unlike other corporate videos that focus on a single product or campaign, company profiles cover the full range. They’re your evergreen brand foundation—relevant for 2-3 years before needing updates.
Key Differences: Corporate Video vs Company Profile
Here’s what you need to know about the difference between corporate and company profile videos:
|
Aspect |
Corporate Video |
Company Profile |
|
Scope |
Broad category (all business videos) | One format within that category |
|
Purpose |
Specific goals (train, promote, explain, convert) |
Comprehensive introduction (who, what, why, how) |
|
Target Audience |
Narrow segments (customers, employees, investors) |
Broad external audiences (prospects, partners, media) |
|
Length |
15 seconds to 20+ minutes |
Typically 2-5 minutes |
|
Content Focus |
Single topic (one product, one event, one tutorial) |
Holistic view (entire business overview) |
|
Production Style |
Varies widely (animation, testimonials, demos) | Structured format (intro→mission→services→team→CT) |
| Budget | $1,500-$8,000 depending on format |
$3,000-$20,000 depending on production scale |
According to 90 Seconds’ 2025 B2B Video Marketing Trends report, short-form video continues dominating B2B marketing. LinkedIn has redesigned its interface to prioritize vertical videos—making mobile-first content essential for reaching decision-makers.
During recent shoots across Indonesia, we noticed international clients—especially from Singapore and Australia—often request “corporate videos” but actually need multiple formats.
A SaaS company might need a company profile for their website, product demos for onboarding, testimonials for sales, and culture videos for recruitment. All different. All important.
Check our corporate video cost guide for detailed pricing breakdowns for Jakarta and Bali.
Which Format Does Your Business Need?
Choose a company profile if you’re:
- Launching a new business or rebranding
- Creating homepage or “About Us” content
- Preparing investor or partnership materials
- Establishing credibility with international clients
- Providing trade show booth content
Choose other corporate videos if you’re:
- Launching a specific product → product demo
- Explaining complex processes → explainer video
- Showcasing customer success → testimonial video
- Recruiting talent → culture video
- Training employees → training modules
Most B2B companies eventually need both. A flagship company profile as your foundation. Targeted corporate videos for specific campaigns.
This layered approach maximizes flexibility. Your company profile handles awareness. Campaign videos drive conversions.
Creative Collaborations Between SNXP and Corporate Clients
When we filmed for a Jakarta-based client, we captured three corporate videos in one consolidated shoot day:
Video 1: Company Profile
- Target: Corporate website and investors
- Content: Business overview, mission, and service capabilities
- Style: Professional interview + office footage + motion graphics
- Result: Used for investor presentations and website hero section
Video 2: CSR Video
- Target: Social media (LinkedIn, Instagram) and PR campaigns
- Content: Community impact and social responsibility program
- Style: Documentary approach with beneficiary testimonials
- Result: Generated 340% more engagement than static posts
Video 3: Internal Communication
- Target: Employee town halls and internal platforms
- Content: Leadership message and company updates
- Style: Direct-to-camera address with team footage
- Result: 78% employee view rate within the first week
Production Insight
We used natural lighting throughout the shoot. It saved power. It looked authentic. It perfectly matched the client’s sustainability positioning.
Budget Impact
Planning three videos from one shoot saved the client 40% versus separate productions. Lower crew costs. No repeat location fees. Efficient talent scheduling.
This is standard for enterprise clients in Indonesia. With proper pre-production planning, you maximize shoot day efficiency without compromising quality.
Conclusion
Understanding the difference between corporate video vs company profile isn’t just about terminology—it determines whether your investment delivers results.
The key takeaway: Company profiles introduce your entire business. Other corporate videos serve targeted goals—education, conversion, training, or documentation.
Most successful B2B companies in Indonesia maintain both. A flagship company profile for credibility. Supporting corporate videos for specific campaigns.
Start by defining clear objectives. Who watches this? What should they do next? Where will they see it? Your answers guide format selection better than the budget alone.
At SNXP Studio, our Jakarta and Bali production teams have produced corporate and company profile videos for clients across Asia-Pacific — ensuring each story reflects brand authenticity and strategic purpose.
