Without an optimal onboarding process, employees will find it more difficult to adapt to a new company. This process includes training guidance, job description explanations, and the culture upheld by the company.
Onboarding videos can maximize this process while making it more efficient. In this post, we will discuss a comprehensive guide to onboarding videos.
About Video Onboarding
This video differs from other corporate videos as it is designed for the benefit of new employees. While it can enhance the company’s branding, its primary purpose is to explain the company’s values to employees.
Through this video, employees can understand the overall work system, including details such as resource usage. Without this video, they would need more time or even struggle to figure out what they need to do.
What Are the Essentials of a Video Onboarding?
An onboarding video must cover several aspects to help employees easily understand the details about the company. As part of the production team, I will explain the key elements.
Responsibilities or Tasks of Each Department Employee
All onboarding videos explain employee tasks in detail. This way, all departments can understand the tasks they need to perform from this video as an initial overview. It should include specific and easy-to-understand information about each role’s responsibilities.
From case studies, how to use resources, and practical tutorials, these are elements of onboarding content. At least employees have an idea of what they will be doing when they start working.
These videos are important for giving employees a general overview, even though they will still need to be trained in real life later on. This content can also ensure employee productivity and make them feel valued as part of the company.
Basic Information About the Company
Every employee needs to know in depth where they work. Not just the company name and physical address, but more than that. Onboarding videos cover the essential values of the company.
Employees can learn why the company was founded and how to work optimally. Every employee must have a deep understanding of the company culture so that their work is in line with it.
Even within the same industry, companies can have different cultures. Some may prioritize a more casual work style, the use of high technology, environmental sustainability, or mental well-being.
Stories from Employees
Are employee stories that important? New employees may be unsure about the ecosystem at their workplace. Testimonials can provide a perspective on what the work environment is really like.
New employees may feel more confident if many other employees are satisfied. We can learn about job satisfaction from their video stories. Onboarding videos should provide inclusive employee stories.
This means that the stories come from various departments or positions. So, new employees can find out what people at various levels think about the company. Watching these stories can increase motivation and trust for new employees.
What Are the Strategies?
Creating onboarding videos requires attention to fairly complex details. You must consider the narrative, storyboarding, and visual elements.
Professional Scripting
Use language that is easier to understand because new employees come from diverse backgrounds. Use a personal yet professional tone. While technical terms can clarify industry-specific quality, they may not be effective for all employees to understand.
The entire narrative must be carefully planned with a natural structure so that the video is comfortable for the audience to watch.
Visual Quality for Brand Credibility
This aspect is more about company credibility. Companies must rely on a reliable production house for impactful results. A visual approach can facilitate the delivery of concepts or stories. Moreover, visual elements can be enhanced with sound effects to make them more memorable and emotionally impactful for the audience.
Optimal Segmentation
Don’t just make one onboarding video, especially one that is too short. One of the goals of this video is engagement. If there is only one video that is too short, it cannot increase engagement enough.
It is better to create several specific videos. Don’t make the videos too long; ideally, they should be five to 10 minutes long. If you manage the content in segments, new employees can more easily find out what they need to watch.
They will also find it easier to learn from the videos according to their preferences. So, avoid putting all the information in one long video.
Closing Remarks
Creating onboarding videos is crucial. You need a credible production house to handle it so that the results can have a big impact. There is a lot of information that must be included in onboarding videos, but not all of it needs to be explored in depth.
Onboarding content must be of a reasonable length with user-friendly elements. Creating onboarding videos requires understanding the perspective of new employees and knowing what they need most.
SNXP Studio is ready to help you create onboarding videos or other corporate videos with high-quality results.
Frequently Asked Questions
What is onboarding?
This is a structured process of welcoming new employees by introducing them to their job duties, company culture, and other insights. More than just a regular orientation process, onboarding can help employees understand their role in the company.
What is an onboarding video?
This is a type of video specifically created for new employees to help them adapt to the work environment more quickly. This video is very important in orienting employees by introducing them to the company and the essential values they need to know.
What are the key elements in the onboarding process?
Onboarding involves education about responsibilities, culture, and administration. More than that, onboarding also provides training and socialization for all parties involved.
Why is onboarding essential?
Onboarding is a crucial process to support the adaptation of new employees so that they can be productive more quickly and feel valued in the environment. Onboarding can also help increase employee loyalty and strengthen emotional bonds.
What is the difference between orientation and onboarding?
Orientation only covers initial administration and formal introductions during the first few days. This differs from onboarding, which is more comprehensive and can even last several months because it includes training, socialization, and in-depth development for employees.
