Commercial videos enable companies or businesses to introduce their products or brands. Commercial video contains specific messages and calls to action. Want to know more about commercial video? You can learn more in the article below.
Commercial Videos: What are they?
If you often watch ads on social media platforms or websites, that’s one type of commercial content. Commercial video is specifically created for marketing purposes, such as product introductions or purchase calls to action. This differs from non-commercial videos, which may encourage certain actions but are not aimed at financial gain.
If you come across content highlighting a product’s advantages or how to use it, that could be a commercial video. If the video focuses solely on tutorials, education, or public service announcements, it is not a commercial video. Here are some key characteristics of commercial videos:
- Brand information: Commercial content informs the audience about the brand, such as the company name, location, category, and so on.
- Product offer: This video promotes the product by showcasing its visuals, features, advantages, or a demo. The brand may offer additional incentives like cashback, discounts, or other promotions.
- Impersonal: Commercial video is not created with personal intent, but rather through collaboration with specific platforms or channels.
- Persuasive: Persuasive language is always present in commercial video and can influence our actions and thoughts. Calls to action in commercial content can be in the video, in the caption, or both.
What Makes the Best Commercial Videos?
Commercial videos must be created as well as possible in terms of visuals, text, narrative, CTA, sound, and other elements. The better the video you create, the greater the impact it can have, including increasing conversion rates. As a video production team, I will share the factors that make the best commercial video:
Premium Quality
To create high-quality videos, certain elements are the main focus, including sound and visuals. Sound that is comfortable yet appealing to the audience can prevent them from skipping the content. Visuals are an important aspect of commercial video so that the audience can understand more clearly about the product or service in question.
Viewers will prefer videos with high aesthetics, even if they are advertising videos. The higher the quality of commercial video, the more credible the company or business in question will appear. Uploading commercial videos with poor quality can damage the brand’s image and cause many audiences to lose trust in the brand.
Deep Audience Understanding
The better you understand your audience, the better you can create a commercial video. Every element of the video must align with what the audience needs. We need to take the time to understand the emotions and needs of the target consumers.
If you understand what consumers need, you can create more relevant videos. The audience can benefit from the video because it aligns with what they are looking for. It is important to enhance personal connections when creating a commercial video to prevent them from being easily ignored by the audience.
Distinctive Message
The message in the commercial video must be clear, not vague or ambiguous. Explain why your product should be chosen over similar products. Create a message that is not only informative but also unique so that it sticks in the audience’s mind. Although commercial video must stand out to be more unique, don’t overdo it because this is related to brand image.
Engaging Storytelling
Even though these are just commercial videos, they still require storytelling planning. Try to evoke certain emotions in line with the video concept. Even if your focus is on building empathy, you can still encourage people to buy the product.
The same goes for inspirational moods and humor; the audience can comfortably follow the storyline while becoming familiar with the product or brand. Heavy messages presented all at once will be difficult for the audience to grasp. Consider delivering the message slowly so that viewers can more easily grasp and remember it.
Concise (To The Point)
There is no need to be long-winded when delivering a commercial message. If you want to make a short video, it is important to know which parts are most important for your marketing project. The main message must be delivered effectively in a short time by eliminating less important parts.
If you still want to convey those parts to the public, you can try including them in other videos. Even though a commercial video can be longer in duration, try to keep it as short as possible.
Viewers’ attention cannot last too long. After a few seconds, viewers may switch to other content, especially if there is no good hook.
Uniform Brand Identity
No matter how unique your video is, it must reflect your brand identity well. Brand values must be consistently included in every video. Your audience won’t be confused about your brand and products if you maintain consistency.
Compelling CTA
A persuasive CTA is a must-have element in a commercial video. A CTA can encourage your audience to buy your products, sign up through an online form, visit a certain webpage, and take other actions. Even though you have to persuade your viewers, don’t be too pushy to the point where your audience doubts it.
Commercial video should be as detailed as possible in terms of the call to action, consistency, clarity, storytelling, and quality. The better the commercial video, the more it can increase conversions, build company image, and expand brand reach.
