Promo videos can be found on various platforms. Sharing promo video on social media has become a popular way for many businesses and companies. But it’s not always easy to create high-impact and effective promo content. Therefore, this article can be the ultimate resource for you to learn how to make promo content as it works best.
How to Make a Promo Video: A Complete Step-by-Step Guide
In case you are planning to make a promotional video, you must know how to do it best. As a part of the video production team, I will explain the important points in making promotional videos. Here’s a step-by-step guide that you need to follow:
Establish the Core Message
Determine the main message, such as a new product, testimonial, or discount program, before making a video. Avoid mixing various core messages in one video. Just decide on one main message so that the focus of the video can be effectively understood by the audience.
Kick Off Strongly in the First Few Seconds
The first few seconds (3-5 seconds) of a promo video can be a big determinant of whether the audience is interested or not. You need to rely on certain hooks, such as close-up highlights of the product, interesting transitions, questions to the audience, or quick movements.
Ensure the Visual Effectively Complements Your Message
If the video is about a product, make sure you feature the product in the content. Show visuals that explain what the product does well. Use an action that grabs the audience’s attention and shows why they should use the product.
Every visual in the video should be relevant to your main message. Utilize the elements, just don’t overdo it. Strengthen the visuals in your video, but make sure it’s still comfortable for the audience to watch.
Enhance with Proper Sounds
Don’t forget that sounds can enhance a video because they can set the mood, touch emotions, and support the narrative. Choose sounds that suit your video type. You can use more energizing music for sports and automotive products.
But if your product is baby products, beauty products, or care products, use softer music. The background music in the video should be enhanced with narration to build rapport with the viewers and explain the product. Narration sounds can come from the business owner/company or rely on a voice-over talent. Whatever the sounds in your video are, they should complement rather than distract from the content.
Utilize Succinct Text
Whenever you use text in your promo video, don’t use too much, just 5-7 words per scene/slide. Don’t put the text on top of the product or target object. More than that, use clear and large fonts that are easy for the audience to read.
Promotional videos need text because there must be emphasis on keywords or other important words. Audiences can also still understand the main content of the video even when the device is on mute.
Feature the Product Usage
Explaining the advantages of the product is essential, but don’t forget that the audience must know how the product is used properly. At least they can know what they should do after receiving the product. For example, create a scene where the talent applies skincare products or wears fashion products before leaving the house.
This approach is more acceptable to the audience because it has a real function that could be relevant to their needs. Explaining product usage in a promo video can also influence viewers’ decision to find out more about the product. So, don’t forget to focus on the real benefits of the product, not just showing off the advantages.
Conclude a CTA Wisely
CTA is an essential element in promotional videos. It would be a shame if you have made a video that explains the product very well, but does not end with a stimulus. Viewers can be confused about what to do, even though your video is quite interesting.
CTAs in promotional videos can be as diverse as invitations to chat via direct message, click links, direct checkout, and so on. CTAs must be in persuasive sentences and clear guidelines.
Adjust to the Target Platforms
Each platform has different settings, even though they are both social platforms. You should know the ideal video settings for each platform, including Instagram, YouTube, and Tiktok. The 9:16 format is the recommended aspect ratio for Tiktok, Shorts (YouTube), and Reels (Instagram).
Some of these platforms use portrait or vertical formats. Other than such video settings, the main object may be cut off or less visible. Each platform also has different settings for interface elements.
You may be familiar with the Share, Like/Love, Comment, and so on icons. The position of these elements may vary from platform to platform. Do not let the elements cover the main text because it can interfere with the viewers’ experience. Although some platforms provide a Clean View feature, not all users use the feature.
Make the Best Promo Video with a Reliable Production House
If you want to ensure the best video results for your marketing campaign, you can rely on a reliable production company. Choose the best production house that has a powerful portfolio, long experience, and personalization.
You can rely on a reliable production company like SNXP Studio to create the best promo video. They can work in a seamless process, yet can ensure content results that meet your expectations. With a trustworthy production studio, your content can support your business or marketing goals.
