Before a professional video is uploaded, it must go through a series of processes that are often complex. Video production refers to several stages in creating a video from start to finish. Want to know more about video content production and tips? Check out the following article.
What Exactly is Video Production?
Making a video must go through several phases, and that is video/content production. There are numerous processes involved in creating video content, from discussing the concept to sharing it across various platforms, especially for professional videos. If you only want to create a personal video, you may not need production services.
However, if you want to create a video for promotion or marketing, it is better to rely on a professional team. Nowadays, content production has evolved significantly. We can purchase advanced cameras to produce stunning videos like movies.
Many editing tools can manipulate elements or quickly remove flaws. However, it’s not always easy to get the most out of advanced tools. Technical skills and experience are needed to use production tools effectively.
Production services are not only important for marketing but also for entertainment and education. The main message of the initial idea can be conveyed more engagingly and effectively to the audience.
Comprehensive planning is required for talent, location, and equipment before production begins. There are at least three stages in content production: pre-production, shooting (production), and post-production.
Ultimate Video Production Tips You May Not Know
Video production is often quite complex, requiring the services of experienced professionals. Content production combines foundational understanding, advanced techniques, and comprehensive tools. Being more creative is better, but it must remain relevant to the core idea.
Some tips can enhance content production, whether for efficiency, compatibility, or higher-quality results. As someone who works in a production company, I will explain these tips:
Concept Relevance to the Audience
The video concept must be relevant to the target audience. This will significantly impact aspects such as language style, content flow, and other elements. Create an audience-oriented script to guide every shooting process.
The more relevant your video is, the easier it will be for the audience to accept it. Your video can also have a greater impact if it aligns with what the audience likes or seeks. Therefore, don’t hesitate to build an emotional connection with the audience for greater engagement.
Visualize for Easy Understanding
The sequence of processes must be available visually so that each team member can easily understand. If there are processes that are too complex, additional explanations are needed. Every idea must be conveyed, especially those that come from clients.
Prepare High-Quality Resources
To produce the best video, you need adequate resources. Choose high-spec equipment, such as microphones or cameras. Use powerful editing software and choose the latest version to get more complete and effective features.
Regarding music, you should look for royalty-free or copyright-free options. Use relevant sounds to avoid clashing with the video concept and maintain a professional tone.
More Unique Techniques
Some unique video production techniques you can consider include powerful narration, creative transitions, unusual shooting angles, or special visuals. You can also use green screens, AI, time-lapse, or drone shooting.
Manage the Right Lighting
Another element you should improve is lighting. Many production teams don’t maximize lighting, even though it has a significant impact on visuals. Lighting not only improves video quality but also plays a major role in setting the mood.
Different video projects can have different moods. The right lighting can enhance the atmosphere and support the emotional flow of the story. However, avoid using excessive lighting, as sometimes a more natural approach is better.
At least you should master three lighting points for better lighting performance. Backlight, fill light, and key light are essential concepts for lighting teams to achieve the best video results. Additionally, the lighting system must ensure the main subject is visible with a flawless appearance.
Rely on a Dedicated Team
You must choose a production team that masters every aspect, especially editors and videographers. Review their portfolio to determine if it is promising. Ensure they have experience with the type of video you require.
A production house may not always be reliable for corporate videos, as they may only have a strong portfolio in event videos or music videos. Every production company has a website showcasing its portfolio.
If you partner with a professional production agency or company, many challenges can be effectively addressed.
Smart & Wise Budgeting
The budget for video production can vary significantly between projects. Even with the same duration, the budget can still differ due to differences in talent, location, resources, additional techniques, and other factors. It is important to know what the production budget is allocated for, such as shooting equipment, labor, permits, location, transportation, and post-production.
If you want to save costs, avoid choosing locations that are difficult to access or have high rental fees. You can consult with the production team to optimize the budget to be more cost-effective while still supporting your vision.
Successful content production indeed requires a complex process. Therefore, video production often relies on professional houses/agencies/companies. You only need to provide ideas that will later be aligned with each technical aspect of production.
