Proposals from video production companies can explain how reliable they are. Clients usually need these proposals before partnering with a production agency. Clients need to know how to compare these proposals.
Why Is It Essential to Compare Proposals?
This is very important to make it easier for you to choose one option from so many production houses, especially in big cities. Proposals can explain how a video production company can meet the expectations of potential clients.
This document contains complete information about how they work, their achievements, estimated completion times, and much more. You may find proposals that are similar to each other, even though they are from different companies. This is a fatal mistake considering that professionalism is important in the video production industry.
If they simply copy proposals, these companies are not promoting authentic value in digital work and credibility. Proposals can prove that the promises made by the company are not just made up but are trustworthy.
What Should Be Compared in Production House Proposals?
Studying proposals thoroughly can help clients make decisions. Not only from the description of available services and prices, but also by looking deeper.
So, what are the best practices for comparing proposals between production houses? As a content creator, I will share tips for comparing video production service proposals:
Transparency of Cost Structure
The cost structure can affect many aspects, including editing, storyboard design, location rental, main videography, and more. The proposal must detail the cost structure. Why? So that clients can understand what they are spending their money on.
Clients can determine whether their money is well spent once they understand the overall cost mechanism. You can compare the prices of each proposal for the same package or service. Compare not only the price but also the rights or services included in that price.
How Realistic is the Production Schedule?
A video production proposal must include a detailed production schedule for the team. From this information, we can see how the team will work on each task according to the estimated time frame. This detailed schedule includes every stage of content production, from pre-production to content delivery.
You can see how long each phase will take. You need to compare how quickly different production houses complete projects. Be wary of proposals that promise to complete projects much faster than others.
They may be overly optimistic or unable to realistically consider the production schedule. The more reasonable the schedule is, the more it shows that the production house is professional and experienced. They know that content that can have a big impact cannot be produced in a short time.
Showreel or Previous Real Results
Those who are working with a production house for the first time may be unsure whether they can work in line with their vision. From the proposal, you can explore the quality and work style of the production house. Yes, the work style of each production company can vary.
Some prioritize modern visuals in line with current content trends, while others emphasize the power of branding. More than just text, you can see the actual results of their work.
You can study the results of previous projects, such as advertising videos, product videos, company videos, or event videos. After reviewing the portfolio, find out whether it is relevant to your needs or not.
Important Details
You can also consider the details. If the production house you choose provides detailed information, especially regarding costs, it can be an indication that they work professionally. In this creative industry, details are very important because there are so many elements involved in video production projects.
If the company does not provide detailed information, it means that they do not care enough about their clients. Don’t just learn about the general cost scheme, but go deeper. Find out how many days they need to take photos/videos and how many days they estimate to edit everything.
Even if they only give an estimate, it’s better than no information at all. Without an estimated completion time for each phase, you may be disappointed because you think the company is not working fast enough. Don’t assume that a production house is neglecting its clients because it takes too long to complete a video if you haven’t compared its pace with other companies.
Revision Terms
The proposal also includes revisions that are often needed for formal projects such as corporate videos. Although revisions are very helpful, you need to know the revision limit and the additional costs if you have to update the results several times. In essence, the more detailed and transparent the cost information is, the more reliable a production house is.
During a revision, you must convey your vision for the brand/event thoroughly. This way, the team can work more efficiently with relevant solutions. There are quite a few things to consider when studying proposals from video production service providers.
Although it takes effort, it is very important for the success of your video project. It is better to invest in a premium production house than one that offers low prices but with uncertain results. As the best production house option in Jakarta and Bali, you can rely on SNXP Studio, which has partnered with well-known brands.
