Appearing in a customer testimonial video is not easy. It is difficult to tell all the positive things about the company. Do not treat it as a formal speech. Tell the audience your problem and why you chose that company and their products to solve your problem. If you are preparing for a shoot, this Testimonial hub is also useful for understanding how the wider testimonial process works.
What To Say In A Testimonial Video When The Camera Starts?
Describe your problem before finding the company. This gives viewers a reason to care about your experience before you introduce the solution.
For example:
“We were doing everything manually before finding this company. It became difficult to keep up as our order volume increased.”
You do not need to make the problem sound dramatic. Specific details are more useful than exaggerated language.
It is better to tell about the real situation and timeframe. Saying that a process took several hours is more informative than saying it was “a huge problem.”
This is often the first place where people freeze. The common problem is telling a decorated sentence rather than the time before the company came into your life.
How Do You Explain Why You Chose The Company?
Tell what makes you choose the company after describing the main problem. Keep this part personal and practical.
Say this:
“This company stood out. They understood what we needed and showed us how the solution would fit into our existing workflow.”
Alternative:
“The proper experience with a company that has the same problem is the key point. The conversations before we started also gave us confidence that they understood our requirements.”
Explain the reason you made the decision. That gives the testimonial credibility because viewers can understand what mattered to an actual customer.
What To Say In A Testimonial Video About The Result?
A testimonial must underline the result. Tell them a concrete example of life changing after working with the company.
For instance:
“After we implemented the solution, our team no longer had to handle the same manual tasks every day. We were able to respond faster and spend more time on other parts of the business.”
Do not invent figures for the sake of making the video sound impressive. Do not force the numbers; just describe the change. A useful testimonial script tips is to describe the difference you personally experienced.
How Should You Recommend The Company?
Close with who is the best suit for the company. You can give a natural review that a salesperson cannot do.
For example:
“I would recommend them to companies that are dealing with the same operational challenges we had, especially teams that have outgrown their existing process.”
You can also make the recommendation more specific:
“If you are a growing business and your team is spending too much time on manual work, I think it is worth having a conversation with them.”
The important distinction is that you are describing your own recommendation.
What To Say In A Customer Testimonial That Should Be Avoided?
Memorizing sentences word by word is too difficult. A memorized answer can sound stiff, especially when you are not accustomed to speaking directly to a camera.
Instead, prepare four talking points:
- What was difficult before?
- Why did you choose the company?
- What changed afterward?
- Who would you recommend it to?
Use these as memory prompts rather than a script. Specific experiences give the producer something useful to work with during the edit.
It is also better to avoid long lists of features. Most importantly, do not worry about small mistakes. You can just retake the interview, or the producer will ask the question again. Just make a clearer and simpler answer.
How Can You Prepare Before The Shoot?
You can divide your story into four parts and write it before recording. You do not need to prepare a polished speech. Take one real situation when the company assisted you. Tell the reason why you finally chose the company. Finally, identify the clearest change you noticed afterward.
Read every part carefully before signing a document. This may include Consent and release forms, which set out how your recorded interview may be used.
Just concentrate on the interview. Look at the interviewer if that is how the setup is arranged, and speak as though you are explaining your experience to another person.
What To Say In A Testimonial Video To Make It Sound Natural?
Natural testimonials usually contain the customer’s own vocabulary. If you would normally say “we were wasting too much time checking orders,” do not suddenly say “our operational efficiency was significantly constrained.”
The producer can do the editing. You just have to be real and honest during the interview. Make strong remarks and not too made up. It needs to sound like something you would actually tell a colleague about your experience.
If you are preparing for a customer interview and want the production handled from planning through filming and editing, SNXP Studio can help structure the shoot so your answers remain natural while giving the final video enough usable material.
Frequently Asked Questions
What is the easiest structure for a customer testimonial?
There are four steps:
- Explaining your problems
- Why you chose the company?
- What is the result?
- Who you want to recommend
How long should my testimonial answer be?
An individual testimonial is about 30 to 90 seconds. Long interviews usually require editing.
What if I forget what I wanted to say?
Pause and start again. Ask the producer to deliver the question again. It is okay to have a retake.
What if I do not have specific numbers?
Describe a real change instead. Explain what became easier, faster, clearer, or less time-consuming. Giving a real example is more impactful.
